Web design and development is a broad term referring in general to activities that your business would like to conduct over the internet. Large companies have huge I.T. Departments taking care of their web related activities. Mid range companies also have their own I.T. Departments but outsource some of their work to make up for personnel or skill shortage. What’s a small business to do? They don’t have an I.T. Department, they at best have one guy who knows how to reboot their systems or do minor trouble shooting on their PC network. How are they supposed to establish their web presence and then grow beyond to implement CRM systems and market their services on multiple marketplaces and beyond.
Depending on what you are trying to achieve with your website, to sell a product or attract customers and get word out about your business, developing your website may be a long and expensive process. Not to mention the fact that a well-rounded website requires a team consisting of a designer, developer, content writer, SEO expert and Social Media Managers. Bringing such a team in-house is expensive – too expensive for a small business. What to do? You can either give up on competing over the internet or outsource.
When you outsource, the outsourcing company marshals it’s resources to work on your project. They get their designers and developers working on your website till its up and ready and functioning smoothly. Then they withdraw their staff and assign them to a new client while giving you only periodic attention as needed. You didn’t have to advertise for employees. You did not have to interview them. You did not have to create office space, desks etc. for them. You did not have to arrange for their benefits and vacations. And most importantly, once the project is completed, they don’t have to be on your payroll for doing nothing. You save, save and save.
Another benefit of outsourcing is that you can get the full deal of design, development, maintenance and promotion from one company. If web development is not a core competency of your business, outsourcing it will free up your time to focus on what you do best.
Even if you want to do it in-house, the challenge is finding a good designer and a developer and a CRM specialist and so on. Chances are talented web developers in your area are already working elsewhere. This leaves a certain talent gap which outsourcing companies are perfectly capable of filling. Focus instead on finding the right team.
Time zones can be an issue especially if you outsource to an off-shore company but with good planning they can be overcome. Many good outsourcing companies like InterloperInc.com have their project management office in USA and their worker bees are overseas. They assign you a US based project manager who is your day-to-day contact in your time zone. This makes communication easier and good communication is critical to outsourcing success.
At Interloper Inc, we design, develop, test and implement your website and web based applications in the areas of Content Management Systems, Social Media, E-commerce, Custom PHP, Shopping Portals, Auto Responders etc. You can find samples of our work on our home page http://interloperinc.com
In conclusion, chose an outsourcing company wisely. Then work with them and help them understand your business. If you establish a solid relationship with a good outsourcing company, they almost become your I.T. Department at a fraction of the cost.