Using the internet to promote your business involves a lot more than setting up a website.
All that time and effort spent in developing a fancy website does you no good if
you cannot generate traffic. Generating traffic is not easy and the dump and run
methods of yester years do not work any more. You have to develop a plan and
then execute the plan.
We start with Social Media Marketing and then move over to traditional SEO as a secondary activity.
Generating organic traffic requires a slow but steady approach and our focus is
on generating real traffic to your website. Traditional SEO focuses on moving you up in search engine results. Social Media Marketing focuses on generating organic traffic straight to your page or website, by that I mean real people visiting your site. Since search engines now highly value social traffic, quite often all this social activity results in better search engine rankings too.
We follow a slow and steady approach to generating web traffic. The following
will give you an idea of how we go about promoting your website.
- Social Media profiles:
- Creating social profiles
- Consistent graphics and message
- Setting up a social calendar and assign responsibilities:
- Who will do what
- Planning the whole year in line with your seasons
- Launching Social Media Campaigns:
- Create content
- Consistent with your marketing campaigns
- Making it interesting and compelling
- What to measure
- How to measure
- Fine tune and repeat
Still a very important part of generating traffic to your website: We cover a
wide area in conventional SEO including:
- Website analysis
- Competitive analysis
- Keyword research
- On-page optimization
- Website optimization
- Content generation
- Promoting content
- Link building
- Press Releases
- Auto Responders
Different clients have different needs and different budgets. We work with
you to come up with a plan that will serve your purpose within your budget.