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Professional Press Release Writer in Dallas, TX, USA

If you know and understand that writing press releases are great for your business and just need someone in Dallas, Texas to write a press release it for you, then go straight to the contact form, fill it out or call and let’s get the ball rolling. If you are simply exploring the benefits of press releases, then read on.

Professional Press Release Writer in Dallas, TX, USA
Professional Press Release Writer in Dallas, TX, USA

Savvy professional marketers have always known the impact of press releases and have been using them to the advantage of their employers and clients. We have been using them in our business for over 20 years now. Before the internet was available as a commercial medium, we would focus on the general news media as well as trade publications. Once we figured it out, we started using it so effectively that we were getting more press coverage than competitors who were 20 times larger than us. That meant we were getting promotional exposure worth tens of thousands of dollars – for FREE. Press Releases have been good for our business and they can be good for your business too.

Don’t you wish you could get the coverage that big business gets? Whether you live in Dallas, TX or elsewhere in the world, you can benefit from sending out press releases.

When the internet got commercialized, we adapted our press releases accordingly. We used to have one press release format, now we have two press release formats. We were getting traffic from the print media then. Now we target both print, online media, search engines and yes we target the user directly – all through press releases. That does not mean we only use press releases – no – that means press releases are an integral part of our marketing campaigns.

After the economic meltdown of 2008, a lot of people became unemployed. Many could not find jobs so they became self employed and naturally took to the internet as a means of soliciting business. The majority of these hardworking self employed people are not professional marketers and end up gravitating towards whatever the latest buzz is. They spend a lot of money buying expensive courses and that is all fine and dandy but they end up missing on some great fundamental tools that have worked in the past and continue to work today in the world of the internet and new media.

Just setting up a website does you no good. You have to drive traffic to it. Traffic does not just show up by itself. You have to drive it to your website. How do you do it? There are a whole range of things you can do but one of the best methods is to send out a press release.

Professional Press Release Writer in Dallas, TX, USA
Professional Press Release Writer in Dallas, TX, USA

Many people think sending out press releases must be a complex job costing them $1,000s of dollars. That cannot be farther from the truth. It does not cost anything.

A conventional press release reaches the end user / reader via the editor who acts as a gatekeeper and filters which press releases are worthy of publishing and which are not. If you use the right press release format, write the way they want it, you have a very good chance of getting published as a news story. A press release getting published as a news story has far more weight than an advertisement. That is why some Ads try to mimic a news story and mention in small print ‘paid advertisement’. It’s worth it and they know it.

A reasonably internet savvy person creates his own news streams by subscribing to various feeds and getting them on his news reader. He can also set alerts that notify him when news are available in his area of interest. He decides what to read and when to read and does not want any editor to decide that for him. Your job is to present him information via feeds and reach him directly.

Search Engines have opened up a whole new world. What is the search engine trying to do? It is trying to please the user so he will keep coming back to it whenever he has something on his mind. The more often the user visits, the more Ads the search engine can serve him and the more money it makes.

Don’t you feel like you are being used no matter what the technology. Yep. That’s how it is. However; this time you are on the other side. You are inviting the search engine to use you so you can use it to reach the end user. Ironic? Maybe. The search engine is trying to crawl fresh content so it can please it’s user. You feed it fresh content via Press Release sites. Why not feed it directly? You do – by letting the search engine index our pages – but the search engine views a Press Release Distribution site as a more likely source for fresh content and crawls it several times a day. Besides, Google gives a Press Release Distribution site more weightage or a higher page rank. That means a page originating from a PR site will carry greater weight. Quite often you will see your press release via a PR site show up high on searches with your own page nowhere in site.

A link or URL originating from a PR site carries greater weight. If your press release got published in 20 PR sites, those are 20 high ranking links pointing to your website. That is invaluable as the more links from high ranking sites pointing to your site raises the page rank of your site. When your site’s page rank goes up, you start showing up higher on relevant searches.

Let’s recap. Whether you live in the Dallas, Texas area or anywhere else in the world, the benefits of Press Releases are universal. By sending out press releases, you get traffic from:

  • Press Releases that show up in Google Alerts and RSS feeds directly on the readers desktop.
  • Press Releases that get printed as news stories in conventional newspapers, journals and trade publications.
  • Press Releases that show up in searches.
  • Your own site showing up higher in searches.


Fill out the contact form , or call and let’s get the ball rolling.

Professional Press Release Writer in Dallas, TX, USA
Professional Press Release Writer in Dallas, TX, USA


How to start an online clothing store

Thanks to the ever growing number of internet users, ecommerce is gathering momentum with China being the fastest-growing and biggest ecommerce market in the world. But, online shopping is increasing in popularity all over the world with USA leading the way. Entrepreneurs looking for a slice of this cake setup shop every day.

Online Apparel or Clothing Stores are some of the most popular ventures in internet ecommerce. Everyone  buys clothes and if you can come up with a unique angle and promote well, you could make a decent penny.

The most popular reason for online shopping is the availability of choices and variations that you may not necessarily find in your local market. You can browse through hundreds of choices from multiple clothing stores and decide on your own time. When ready, just a few clicks and a package shows up at your door a few days later. So whatever kind of apparel you decide to sell, make sure you provide the kind of options that may not be available in your local stores.

  • Offer multiple shipping options. Some people are always in a hurry so make sure you have Next Day and Two Day Options available. Some companies have even started experimenting with same day delivery.

How to start an online clothing store

  • The majority of users access online stores and do their shopping from their mobile devices. Make sure your clothing store is mobile responsive. However, this does not mean that you should ignore the users on other devices. People shop wherever is most convenient at any given time. So, reach the multi-device audience for greater profits.
  • If you have decided to start an online clothing store, follow the trends and do not lag behind. With so many different stores and options, customers can turn elsewhere in a matter of seconds.
  • If you are wondering about how to start an online clothing store, that is not that difficult. If you are tech. oriented and have setup a website before, you can do it yourself. But, if like most people you don’t have that kind of technical skills, do not despair. Reach out to a web development company like us (Interloper Inc.) that specializes in ecommerce. They can help you quickly setup and tweak an existing template or make a custom site depending on your needs and time frame.
  • If using a template, the site will look a bit cookie cutter but it will cost less and your clothing store can be setup within a couple of weeks. If you prefer a custom design, a designer will put together a design that reflects your vision, targets the right demographic and also reflects the income level of the people you are targeting. If you selling expensive apparel, then you must go with a custom site that does not look like WalMart. On the other hand, if you are selling cheap t-shirts but your website looks like Nordstrom, you will scare away buyers.



How to start an online clothing store

Online Clothing Store

  • A good web development company will also make sure that your site has secure payments integrated, shipping API’s are setup correctly, transactional emails are in place and the site is setup for future SEO optimization.
  • Social media plays an important role in promoting an apparel ecommerce store so make sure the developer integrates social media.

Tell your developer what kind of budget you want to stay within. Then let them show you some options within that budgetary range and you can proceed accordingly. Here are some sample sites and their approximate investment:

  • Budget: $1,000 to $1,500  http://khyberbazaar.com
    If you don’t have thousands of products, you may consider a website like KhyberBazaar.com . It blends and interweaves articles and product information and delivers better SEO results, that is, you show up higher in search results with relatively less effort. Even though you don’t have very many products, your website does not look bare. It is lively and engaging and delivers good results.
  • Budget: $2,000 to $2,500  http://spelldesigns.com
    If you have hundreds of products and would prefer a casual but elegant layout with lots and lots of pictures, an active blog and good back and forth on social, then such a site would be perfect for you.
  • Budget: $3,000 to $5,000 http://www.spartina449.com/
    If you have much more ambitious plans and would like to setup an online clothing store than caters to a larger audience and can really grow with you, then a similar website will be good for you. It will take two to three months to design and develop but it will be very well worth it and can set you up for success.

Sometimes you may be tempted to skimp a little but if a better site brings you an extra sale or two a week, it may be worth it. In absolute dollars a better website sometimes looks more expensive. Let’s say a premium site is $1000 more than an average site. Spread over an average life span of 3 to 5 years for a website, that is less than a quarter / day over the life of the website. Your website after all is a vehicle to bring you more business. If a better website brings you one additional sale a week, think about how many times the better website pays you over and over and over again.

Once your site is up and running, you will need to focus on generating traffic. You can dabble with a little bit of SEO yourself but it is always better to outsource it to professionals while you focus on what you do best. Companies like us (Interloper, Inc. ) can help you with both organic SEO, Social Media promotions and paid advertising to generate traffic. Without traffic, your store will not generate much business.

To sum up, if the idea of an online apparel / clothing store intrigues you, this is the best time to get started. It has huge growth potential and compared to traditional brick and mortar clothing stores, online apparel stores cost significantly less.

We hope this article was helpful. Good luck!

How to quickly setup an online store
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How to find Remote Internships

Internships are a great way to give yourself exposure to a professional work environment and get a feel for how real life works. Most colleges and universities have a placement office that helps place students with nearby businesses and public agencies to help you gain some work experience. These type of internships are the best. You dress up professionally, show up at a certain time, take a lunch break with the rest of the company and get off with the rest of the employees at the end of the day.

How to find remote internships
Traditional internship in an office

Most internships are 6 weeks to 3 months. Some pay a stipend, some don’t.

But what do do when you are unable to physically attend an office to do a conventional internship? Maybe you have a baby at home that you can’t leave with a care giver. Maybe you have a sick family member at home. Maybe you have started a job to earn some money but it is not in your field of interest or education. You are simply doing it because you need the money. Yet you need to do an internship to get experience in a relevant field.

How to find remote internships
Remote Internships

In situations where you cannot physically attend an office to do an internship, you should consider remote internships. Thanks to the internet, you can work from home and if you can find a company that offers remote internships, you can apply and interview. If selected, you will learn, get some experience and boost your resume.

Now companies that offer remote internships have to assign resources to help you learn so if you get such an opportunity, take it seriously and work hard at it. Otherwise, the company may terminate your internship or decline to give you a certificate of completion. That will be a waste of their time and a wasted opportunity for you.

Do we offer remote internships? Yes but only in a limited number of fields namely:

  • Design
  • Web Development
  • Mobile App Development
  • SEO
  • Social Media Management
  • Content Development
  • Virtual Assistance

If one of these areas interest you, apply at http://interloperinc.com/internships/

Who is looking for remote interns
Interns Wanted

Good Luck!


How to quickly setup an ecommerce website

The best and fastest way is to hire a web developer, tell them what you need, how fast you need it and what limitations you can live with based on the shortness of time. If you have very little time, lets say a week, then don’t ask for a custom design. Ask the developer to suggest a template or two, buy one that is the best fit and then let the developer set it up for. He will integrate your payment processor, integrate shipping, setup site security, transactional emails and also help you upload your information, text, graphics, product data and prices.

Try to hire a developer that is available in your time zone. If you are in the USA and your developer is on the other side of the world, that would make things a bit difficult. Doable but you will have to adjust to the 12 hour time delay in everything. Not the best approach when you are desperately short on time.

Now if you have more time, you may go for a custom design. The web development company will assign you a project manager, a designer and a developer.

On custom projects, we first assign you one of our creative designers who will work with you to put together a design that reflects your vision for your website, looks elegant and professional and most importantly meets the expectations of the type of customers you are trying to attract. During this process we may go back and forth several times to get the design just right. Good design should establish brand identity, credibility, be in line with current trends and technologies, drive your call to action and give you a competitive advantage.

Once design is finalized, we hand it over to our developer to integrate the design into the backend and incorporate all the necessary functionalities. We do it this way because you get better results by putting specialists on the job rather than letting one person do everything.

Both the design and the development phase is supervised by a project manager.

To summarize, if short on time, go with a template. Your site may not look outstanding but it will be functional and you can come back and customize it later. If you have time, then go with a custom design that best represents your company, is in line with your vision and meets the expectations of the type of customers you are trying to attract.

Ecommerce Developers Dallas, TX, USA
Ecommerce Developers