Blogs – an effective marketing tool
Blogs are an effective marketing and communication tool. Use it to foster a stronger relationship with both existing clients and prospects. Don’t just throw up a casual blog just for the sake of it. Think through it. Spend time and effort to design it intelligently and make sure it covers the main areas of interest for you and your clients. If your company is into multiple businesses or segments, you may divide your blog into sections or categories. In the case study below, we have designed separate sections to cater to the distinct areas that the company gets involved in.
Spend time with your web designer to create a blog that is in line with your overall company image and blends well with the rest of your website.
A well designed blog is:
- It enhances your value to the clients
- Establishes goodwill with prospects
- Generates traffic for your business
Work with your web developer to integrate your social media with your blog. Your blog posts should flow out to your social media accounts and your social posts should flow back into your blog to make it richer.
Distinct subject areas for:
- Business & Technology
- Life in general
Use of images and sliders to break the monotony, be more visually appealing and cover subjects pictorially.
Integrate your social media back into your blog so your social posts flow back and enrich your blog.