High end beauty products require special attention
When you are developing a website for a high end beauty product, you have to pay special attention to layout, colors and the subtlety of design. The female market is very sensitive to good design and a well designed website makes them more comfortable and enthusiastic.
Miracle Hydrate was a challenge as the client wanted to use only black and white colors and the various shades of black and white. It took a while to get it right but the end result was totally in line with their market positioning.
- Use only black and white colors
- Convert colored pictures to various shades of gray
- Blend in testimonials
- Easy checkout
Web Design Tips:
- Know your target demographic
- Design to your demographic – if you have a quality product but design a cheap website, it will scare away buyers and vice versa
- Good design is expensive but in the end what matters is what generates you more business