Social Media and PR are like Smores

Have you been trying to use one of the many social media platforms to no avail? This does not mean you are doing something wrong, you are just not doing everything you can. If you use only Facebook or Instagram to promote your services, you are not using the potential of PR.

Social media and PR should go hand in hand in order to bring optimal results for your business. Experts have proven that this strategy will boost visibility tenfold. Just like smores. You can eat the crackers and chocolate separately, but adding some marshmallows will create a deliciously sweet combination.

So, let us show you how to make smores aka how to use social media and PR to get more business. Here is the list of ingredients:

  1. Graham crackers

  2. Milk chocolate

  3. Marshmallows.

Graham crackers are the foundation of our smores, so for our intents and purposes, they are equivalent to your business. The crackers alone are not that attractive, so add some more ingredients.

Chocolate equals social media. It definitely sweetens the deal. We live in a day and age when social media presence is required of businesses. Not being present there could mean you do not exist for over 2 billion social media users. So, pick a platform you are comfortable with and engage with your audience as much as possible. Using its full potential takes some getting used to but you can get the basics down easily enough. There are so many helpful tools available that there should be no excuse.

Marshmallows are PR. Why are smores so special? The marshmallows add a certain kick to smores that is quite special. Think of it as the PR of your business. You may be doing good work but do you have a good selling point as well? In this case, use PR as a form of free publicity. Your visibility will grow and improve much faster than using just one technique. Start small by contacting your local media and explain a newsworthy event. Why, what, where, when, how did it happen? Why is it important? Write your piece and send it to the right person in your publication or media outlet of choice. Make sure it is relevant to their publication, has a good title that will hook the editor/reader and that’s pretty much it.

To resume Graham crackers + Chocolate + Marshmallows = Smores

The final step is to eat the smores. Or, better yet have your customers eat it. If they like it, chances are they will come back for more. They might even recommend it to their friends. And you will have more business that you hoped for.

We are pretty sure you got the point by now, but let us repeat it just in case. Connect with your audience on social media, connect with the editors that publish your press releases. Build a strong relationship with them. If you need more help with your social media strategy or pitching your PR to media, check out our other articles on the topic. You can also feel free to contact us for extra advice. We’d be happy to help! We love smores too!

We hope this article was helpful. Good luck!

MS Access, Excel, Visual Basic and C# developers in the DFW area of North Texas

Microsoft Access – MS Excel – Visual Basic – C#

We are based in the Dallas / Fort Worth (DFW) area of North Texas but provide support worldwide

In a rush, Call us at 972-245-0340

MS Access is an excellent tool for both single-user and multi-user business solutions. While Access may not be indicated for high volume transaction environments (such as reservation systems), it is a proven, powerful application development tool at the department-level (up to 30-40 users, in some cases more), and for small business applications (single, or multi-user).

We develop applications using Microsoft tools like:

  • MS Access
    Front end for client/server. Back end for small or mid-size databases.
  • MS SQL Server
    Back end for .NET client/server or web database.
  • Active Server Pages (ASP)
    Front end for web.
  • Visual Basic
    When you need custom controls or small distribution file.
  • Web Site Design
    Internet Information Server, HTML, VBScript, CSS, JavaScript Web page
    development and .NET network support.

Are you looking for a unique database design but not quite sure how to get there? In many situations, companies like yours truly need a custom Access database to fully optimize the data they have or want to collect and develop the functions and features that will allow them to generate intelligent reports. That’s where we come in handy. We listen to you and see what your requirements are. Then we try to figure out whether your requirements can be better handled by a custom MS Access database, a custom Excel sheet or maybe some custom coding in Visual Basic or C#.

We can help with:

  • Tables
  • Queries
  • Forms
  • Reports
  • VBA – Visual Basic for applications
  • Data import / export
  • Merging data with Word or Excel
  • Linking to SQL server data
  • Data migration
  • MS Access version updates

Custom Excel Programming:

We can help with custom excel programming and also integrate Excel with your MS Access or SQL database. We can work with you to help you get the most out of Microsoft Excel. When you come to us with a spreadsheet problem, we will try and see how our work will fit into your bigger picture. Our Excel experts have worked within, and consulted for companies of all sizes, across all industries. So although we
specialize in Excel development and coding, we are consultants as well as programmers.

MS Access, Excel, Visual Basic and C# developers in the DFW area of North Texas
MS Access, Excel, Visual Basic and C# developers in the DFW area of North Texas
  • Financial Models
  • Proposal or Quote Generators
  • Custom Reports
  • Sales and invoicing systems
  • Data Processing
  • Custom Spreadsheet Templates
  • Dashboards / Summaries
  • Automate Repetitive Tasks

Visual Basic Developer:

For many custom applications, you may need a Visual Basic programmer / developer to create custom functions for you, generate application
specific reports, perform certain database functions and create application specific UI screens.

MS Access, Excel, Visual Basic and C# developers in the DFW area of North Texas
MS Access, Excel, Visual Basic and C# developers in the DFW area of North Texas

We can help you with Visual Basic programming as well as C# where applicable. Quick access to your business information is critical.  Our database programmers create custom database applications designed to improve business productivity.  Visual Basic is used to perform data validation and creation of user-friendly features on data entry screens.  Advanced table design makes your database shareable and fast.  We perform database design and contract programming in MS Access and MS Office.

MS Access, Excel, Visual Basic and C# developers in the DFW area of North Texas
Microsoft Access – MS Excel – Visual Basic – C# developers in DFW area of North Texas

Custom Plugin Developers in the DFW North Texas area

In a rush? Call us at 972-245-0340

Custom plugin development

Whether you are using WordPress, Joomla or Drupal, sooner or later you may end up in a situation that an off-the-shelf plugin just won’t work for you. In such a situation, you’ll need a custom plugin developed only for you.

Custom Plugin Developers in the DFW North Texas area
Custom Plugin in PHP

Who does custom plugin development? We do. Do all developers develop custom plugins. No not all. A normal run of the mill WordPress developer for example is not that good at core PHP and would avoid developing custom plugins. Being a company, we have different developers for different tasks and have core PHP developers who are great at developing custom plugins or modifying existing plugins.

Custom Plugin Developers in the DFW North Texas area
Application specific custom plugins development

Some custom plugins are more geared towards presenting information in a certain way on the user facing front end. Others are meant for internal data collection and reporting and are meant for the site owners / admin.

How long does it take to develop a custom plugin and how much does it cost? There is no telling beforehand like that. We first try to understand your requirements, then we give you a quote accordingly. Just call us or fill out the contact form and help us understand what your requirements are and why an off-the-shelf plugin simply won’t work for you.
Looking forward to helping you out.

Custom Plugin Developers in the DFW North Texas area