Both Magento and OpenCart are robust ecommerce platforms for the serious ecommerce merchant.They are deployed worldwide by hundreds of thousands of ecommerce merchants in multiple languages and multiple currencies. Their versatility and flexibility have made them so popular. However; that also makes them hard for the average user to maintain, troubleshoot and enhance and you need professional Magento and OpenCart developers to help you out.
Both Magento and OpenCart are:
Open-Source and Free
Provide powerful store management features
Have available a wide collection of extensions, modules and themes to suit almost every need
Suitable for a wide variety of industries
Flexible and customizable
Worldwide support through freelancers and support agencies specializing in ecommerce
Integrate well with 3rd party applications
At InterloperInc.com, we specialize in ecommerce and most of our larger clients use either Magento or OpenCart. We love them both and provide help in the areas of:
Tech Support
Ongoing maintenance
Adding new features
Integrating Magento and OpenCart with 3rd party applications
Migration
Design new sites or re-design existing websites / online stores
Develop custom extensions, modules, themes and plugins
Setup multi-vendor marketplaces
When you have a robust ecommerce platform such as Magento or OpenCart as your foundation, in the right hands, it can serve you for years to come. You can add, subtract and adapt as your business evolves and as the needs of your customers change.
You can use your ecommerce platform as a standalone ecommerce online store, you may want to import product data feeds from multiple distributors, suppliers, drop shippers. You may also want to upload your products to multiple marketplaces like eBay, Amazon, Walmart, Rakuten, Google Shopping and similar. We can help with all of that. The more customers see your products, the better your chances off making a sale.
We can even help you with ecommerce data entry, writing SEO friendly descriptions, images, rich snippets and content for your blogs.
It is best to get started on a few smaller projects and allow us to get to know your business better. The better we understand your business, the better we can serve you.
We are based in the Dallas DFW area of North Texas USA
but provide webmaster support to clients worldwide
We provide Web Master support for websites developed in:
WordPress, Joomla, Drupal
PHP and PHP frameworks like Laravel, Codeigniter, Cake PHP, Yii, Zend
Ecommerce platforms like WooCommerce, Magento, Open Cart, Prestashop, Shopify, Volusion, BigCommerce and many others
ASP.NET – C#, VBA
Java
Custom sites developed with a blend of several technologies
We also help with web design and develop Mobile Apps.
WebMasters to small business
Our clients are generally small businesses who cannot afford to have a full time webmaster. Different people understand the term webmaster differently but generally it refers to a person or company that manages the day-to-day upkeep and maintenance of websites. That may include user management, assigning credentials to new employees, applying updates and security patches, integration with other applications and adding new modules. Let us know what your requirements are and then let’s see if we can help you.
Health & Fitness website in WordPress created by developers in Dallas
What kind of a website do you have? By that we mean which platform are you using? If not sure, that’s all right. We’ll figure it out.
Do you need ongoing maintenance or do you have a specific issue that needs to be addressed now?
If your website is not mobile friendly, we can take care of that.
Is your website in need of a redesign? Our designers can work with you to come up with a new design that is in line with your vision and meets the expectation of your client base.
Setting up ecommerce, memberships, security, auto responders, CRM systems – we handle them all.
Custom design – Salon website
Some call us website makers, some call us website creators, web masters, consultants, specialists or developers – we like them all.
Shoe store in WooCommerce
Sometimes you may look at your competitors websites and may be they look beautiful and generate more business. You wish your website looked that good and delivered results. Now you can have a great looking website without breaking the bank. Call or email us.
You’ll be glad you did.
Generally we first assign you one of our creative designers who works with you to put together a design that reflects your vision for your website, looks elegant and professional and most importantly meets the expectations of the type of customers you’re trying to attract. After that, we hand it over to our developers to integrate the design into the backend and incorporate all the necessary functionalities.
Real Estate website with IDX/MLS listings in
WordPress
One advice we give to all companies, especially small businesses is that you should let your website reflect your personality and your values. If you have a friendly conversational type of personality, then let your website reflect that.
If you are selling premium products, then make sure you website does not look cheap. If you are focused on a certain demographic, then make sure your website attracts them.
WebMaster for Coaches –
Consultants – small business
Interloper, Inc. is a web development company focused on small
business. We are based in the Dallas area (DFW) of North Texas, USA but do business worldwide. Our roots are in ecommerce and it continues to be the strongest part of our business. We believe a neatly put together website leaves a positive and professional impression on your clients and extends your reach beyond the local marketplace. Not only do we design and develop websites, we also provide web masters for ongoing maintenance and tech support.
What are the keys to an effective website?
1. Function – it must operate smoothly both for the customer and for the administrator.
2. Visual appeal – design is important. A visually appealing website
establishes credibility and makes the customer feel more comfortable about the company and it’s products.
3. User experience – Make it easy for a customer to find the information he needs, make it easy for him to place an order and build a follow up mechanism to stay in touch with the customer so he feels reassured that he is in good hands.
Let us help you make the most of your website and do more
business at a lower cost. Translation – greater profitability. Call or email us.
We can also help you build customer follow up functionalities for your website that builds customer loyalty and can generate additional revenues.
For future maintenance also, you don’t have to advertise and spend precious time going over resumes. You just let us know and we will provide the right WooCommerce resources. Your job gets done economically, without hassle and on time while you focus on doing what you do best – running your business.
Another service that we offer our Ecommerce clients is creating and uploading product feeds to Google Shopping, Rakuten.com, eBay, Amazon, Shopzilla, Price Grabber, Shopping.com and Sears.com. The more customer exposure you give your products, the better the chances of making a sale. Whether you are based in the Dallas / DFW area of North Texas, USA or elsewhere in the world, thanks to the internet, we can help you with your Ecommerce site. Give us a call – you’ll be glad you did!
WordPress is very versatile and can be used for all kinds of websites. But once in a while it can get off kilter and that’s when you need tech support. Whether you are using WordPress as-is or using it for ecommerce, we can help you. Call or email us.
Like most open source software, the core WordPress platform is free. However; some add-on modules called plugins are at a premium and offer support. If they don’t or your tech support term has expired, we can certainly provide WordPress Help.
WordPress is popular all over the world, from Dallas, Texas, USA to Sydney, Australia to Birmingham, UK. The good thing is with all the communication means available, we can help you no matter where you are.
Health & Fitness website in WordPress created by developers in Dallas
Do you need help with your WordPress website? Call or email us. We’ll take care of your immediate issue and also help with add-ons and improvements.
Custom design – Salon website developed in WordPress
Some call them website maker, some call them website creator, consultant, specialist or word press developer – the correct term would be WordPress Developers. A WordPress developer is generally a highly educated individual with a degree in computer science. WordPress is one of the platforms they work on but their knowledge extends way beyond that.
WordPress Developers are very versatile. They can make a website for pretty much any type of businesses from health spas to hair salons, from restaurants to sports clubs.
Do you need to make a website? Maybe you have a website but would like it professionally redesigned. That’s where we at Interloper, Inc. can come in handy. We have specialist designers and developers and we can design and develop any kind of website for you from informational to ecommerce. We cover them all.
Shoe store in WordPress
Sometimes you may look at competitors websites and they look beautiful and generate more business. You wish your website looked that good and delivered results. Now you can have a great looking website without breaking the bank. Call or email us. You’ll be glad you did.
Generally we first assign you one of our creative designers who works with you to put together a design that reflects your vision for your website, looks elegant and professional and most importantly meets the expectations of the type of customers you are trying to attract. After that, we hand it over to our developers to integrate the design into the backend and incorporate all the necessary functionalities.
Real Estate website with IDX/MLS listings in WordPress
One advice we give to all companies, especially small businesses is that you should let your website reflect your personality and your values. If you have a friendly conversational type of personality, then let your website reflect that. If you are selling premium products, then make sure you website does not look cheap. If you are focused on a certain demographic, then make sure your website attracts them.
WordPress Blog – Coaches – Consultants
Interloper, Inc. is an I.T. company focused on small business. We are based in the Dallas area (DFW) of North Texas, USA but do business worldwide. Our roots are in design and development and it continues to be the strongest part of our business. We believe a neatly put together website leaves a positive and professional impression on your clients and extends your reach beyond the local marketplace. Not only do we design and develop websites in WordPress, we also provide ongoing maintenance and tech support for WordPress / WooCommerce sites.
What are the keys to an effective website?
1. Function – it must operate smoothly both for the customer and for the administrator.
2. Visual appeal – design is important. A visually appealing website establishes credibility and makes the customer feel more comfortable about the company and it’s products.
3. User experience – Make it easy for a customer to find the information he needs, make it easy for him to place an order and build a follow up mechanism to stay in touch with the customer so he feels reassured that he is in good hands.
Let us help you make the most of your WordPress website and do more business at a lower cost. Translation – greater profitability. Call or email us.
We can also help you build customer follow up functionalities for your WordPress website that builds customer loyalty and can generate additional revenues.
For future maintenance also, you don’t have to advertise and spend precious time going over resumes. You just let us know and we will provide the right WordPress resources. Your job gets done economically, without hassle and on time while you focus on doing what you do best – running your business.
Another service that we offer our WordPress Ecommerce clients is creating and uploading product feeds to Google Shopping, Rakuten.com, eBay, Amazon, Shopzilla, Price Grabber, Shopping.com and Sears.com. The more customer exposure you give your products, the better the chances of making a sale. Whether you are based in the Dallas / DFW area of North Texas, USA or elsewhere in the world, thanks to the internet, we can help you with your WordPress site. Give us a call – you’ll be glad you did!
Website makers in Dallas – DFW area – North Texas USA
WordPress Ecommerce – Apparel Site
Is there such a term like Website Makers? Maybe not but many people use the term website makers when looking for a web developer or a web designer. That’s all right. If it’s not your field of specialization, you may not be familiar with the terminology. So website makers is fine if that’s what you feel comfortable with. Click https://interloperinc.com to request a quote or talk to a representative about making a website.
Once of the popular content management system (CMS) is WordPress. WordPress is very versatile and can be used for all kinds of website. The above is an example of WordPress Ecommerce using a plugin called WooCommerce.
Like most open source software, the core WordPress platform is free. However; some add-on modules called plugins have to be paid for.
WordPress is popular all over the world, from Dallas, Texas, USA to Sydney, Australia to Birmingham, UK.
Health & Fitness website in WordPress created by developers in Dallas
Are you planning on a new website in WordPress? Call or email us and we’ll be glad to design a professional website for your business.
Custom design – Salon website developed in WordPress
Some call them website maker, some call them website creator, consultant, specialist or word press developer – the correct term would be WordPress Developers. A WordPress developer is generally a highly educated individual with a degree in computer science. WordPress is one of the platforms they work on but their knowledge extends way beyond that.
WordPress Developers are very versatile. They can make a website for pretty much any type of businesses from health spas to hair salons, from restaurants to sports clubs.
Do you need to make a website? Maybe you have a website but would like it professionally redesigned. That’s where we at Interloper, Inc. can come in handy. We have specialist designers and developers and we can design and develop any kind of website for you from informational to ecommerce. We cover them all.
Shoe store in WordPress
Sometimes you may look at competitors websites and they look beautiful and generate more business. You wish your website looked that good and delivered results. Now you can have a great looking website without breaking the bank. Call or email us. You’ll be glad you did.
Generally we first assign you one of our creative designers who works with you to put together a design that reflects your vision for your website, looks elegant and professional and most importantly meets the expectations of the type of customers you are trying to attract. After that, we hand it over to our developers to integrate the design into the backend and incorporate all the necessary functionalities.
Real Estate website with IDX/MLS listings in WordPress
One advice we give to all companies, especially small businesses is that you should let your website reflect your personality and your values. If you have a friendly conversational type of personality, then let your website reflect that. If you are selling premium products, then make sure you website does not look cheap. If you are focused on a certain demographic, then make sure your website attracts them.
WordPress Blog – Coaches – Consultants
Interloper, Inc. is an I.T. company focused on small business. We are based in the Dallas area (DFW) of North Texas, USA but do business worldwide. Our roots are in design and development and it continues to be the strongest part of our business. We believe a neatly put together website leaves a positive and professional impression on your clients and extends your reach beyond the local marketplace.
What are the keys to an effective website?
1. Function – it must operate smoothly both for the customer and for the administrator.
2. Visual appeal – design is important. A visually appealing website establishes credibility and makes the customer feel more comfortable about the company and it’s products.
3. User experience – Make it easy for a customer to find the information he needs, make it easy for him to place an order and build a follow up mechanism to stay in touch with the customer so he feels reassured that he is in good hands.
Let us help you make the most of your WordPress website and do more business at a lower cost. Translation – greater profitability. Call or email us.
We can also help you build customer follow up functionalities for your WordPress website that builds customer loyalty and can generate additional revenues.
For future maintenance also, you don’t have to advertise and spend precious time going over resumes. You just let us know and we will provide the right WordPress resources. Your job gets done economically, without hassle and on time while you focus on doing what you do best – running your business.
Another service that we offer our WordPress Ecommerce clients is creating and uploading product feeds to Google Shopping, Rakuten.com, eBay, Amazon, Shopzilla, Price Grabber, Shopping.com and Sears.com. The more customer exposure you give your products, the better the chances of making a sale. Whether you are based in the Dallas / DFW area of North Texas, USA or elsewhere in the world, thanks to the internet, we can help you with your WordPress site. Give us a call – you’ll be glad you did!
WordPress is one of the most versatile platform for developing informational or brochure type websites. It has competitors like Joomla and Drupal and some minor ones but over the last 10 years it has become the platform of choice for making websites, blogs, membership sites, and even light ecommerce. You can do pretty much anything in WordPress, from a simple one page website site to a multi-page, multi-user, multi-language website.
Like most open source software, the core WordPress platform is free. However; some add-on modules called plugins have to be paid for.
WordPress is popular all over the world, from Dallas, Texas, USA to Melbourne, Australia to Manchester, UK.
Health & Fitness website in WordPress
Are you planning on a new website in WordPress? Call or email us and we’ll be glad to design a professional website for your business.
Custom design – Salon website developed in WordPress
WordPress is very flexible. It can be adapted for multiple type of businesses from health spas to hair salons, from restaurants to sports clubs.
Ecommerce site developed in WordPress
Do you plan on having a website developed? Maybe you have a website but would like it professionally redesigned. That’s where we at Interloper, Inc. can come in handy. We have specialist designers and developers and we can design and develop any kind of website for you from informational to ecommerce. We cover them all.
Shoe store in WordPress
Sometimes you may look at competitors websites and they look beautiful and generate more business. You wish your website looked that good and delivered results. Now you can have a great looking website without breaking the bank. Call or email us. You’ll be glad you did.
Generally we first assign you one of our creative designers who works with you to put together a design that reflects your vision for your website, looks elegant and professional and most importantly meets the expectations of the type of customers you are trying to attract. After that, we hand it over to our developers to integrate the design into the backend and incorporate all the necessary functionalities.
Real Estate website with MLS listings in WordPress
One advice we give to all companies, especially small businesses is that you should let your website reflect your personality and your values. If you have a friendly conversational type of personality, then let your website reflect that. If you are selling premium products, then make sure you website does not look cheap. If you are focused on a certain demographic, then make sure your website attracts them.
WordPress Blog – Coaches – Consultants
Interloper, Inc. is an I.T. company focused on small business. We are based in the Dallas area (DFW) of North Texas, USA but do business worldwide. Our roots are in design and development and it continues to be the strongest part of our business. We believe a neatly put together website leaves a positive and professional impression on your clients and extends your reach beyond the local marketplace.
What are the keys to an effective website?
1. Function – it must operate smoothly both for the customer and for the administrator.
2. Visual appeal – design is important. A visually appealing website establishes credibility and makes the customer feel more comfortable about the company and it’s products.
3. User experience – Make it easy for a customer to find the information he needs, make it easy for him to place an order and build a follow up mechanism to stay in touch with the customer so he feels reassured that he is in good hands.
Let us help you make the most of your WordPress website and do more business at a lower cost. Translation – greater profitability. Call or email us.
We can also help you build customer follow up functionalities for your WordPress website that builds customer loyalty and can generate additional revenues.
For future maintenance also, you don’t have to advertise and spend precious time going over resumes. You just let us know and we will provide the right WordPress resources. Your job gets done economically, without hassle and on time while you focus on doing what you do best – running your business.
Another service that we offer our Ecommerce clients is creating and uploading product feeds to Google Shopping, Rakuten.com, eBay, Amazon, Shopzilla, Price Grabber, Shopping.com and Sears.com. The more customer exposure you give your products, the better the chances of making a sale. Whether you are based in the Dallas / DFW area of North Texas, USA or elsewhere in the world, thanks to the internet, we can help you with your WordPress site. Give us a call – you’ll be glad you did!
Magento is perhaps the most popular ecommerce platform of choice for larger websites. You can do pretty much anything in Magento, from a simple ecommerce site to a mid range ecommerce site with lots of products variations in size, color, and other variables to large websites with tens of thousands of products, upload feeds, downloads feeds to multi-vendor marketplaces – Magento can handle it all.
Like most open source software, the core Magento platform is free. However; many add-on modules called extensions have to be paid for.
Magento is popular all over the world, from Dallas, Texas, USA to Sydney, Australia to Shanghai, China.
Magento is not for everyone though. It is a very large complex software, requires at least a VPS or better server and requires developers with enhanced skills to manage it. If you are just starting out in the world of ecommerce or only have a few hundred products, then Magento would be an overkill for you. Talk to your developer and he will find you an alternate solution.
Being a popular ecommerce platform, there are lots of premium (paid for) extensions for Magento. That means you can pretty much do anything in Magento. If your requirements are very unique that cannot be met by an off the shelf extension, then developers like InterloperInc.com can build you custom extensions.
Custom tailored shirts – another Magento example
There are merchants who want to improve their websites and their user experience but don’t have the skills in-house to make the necessary changes. It’s hard to find Magento developers and they are expensive at $80 to $100/hour even if you do get lucky. Paying them that kind of salary on an on-going basis may be more than your business can justify. What to do? When a job goes unfilled, projects get delayed. Delays cost you money and lost opportunities.
That’s where we at Interloper, Inc. come in handy. You can hire us at a fraction of the price and we don’t have to be on your payroll for ever. We provide you the resources you need. You still remain in charge and in control – you get your job done at a lower cost and on time. Accolades and a leg up over your competition may follow.
Sometimes you may look at competitors websites and they look beautiful and generate more business. You wish your website looked that good and delivered results. You can have an even better looking site given the right talent.
Generally we first assign you one of our creative designers who works with you to put together a design that reflects your vision for your website, looks elegant and professional and most importantly meets the expectations of the type of customers you are trying to attract. After that, we hand it over to our developers to integrate the design into the backend and incorporate all the necessary functionalities.
Growth pattern of US ecommerce sales
So is your Magento website delivering?
You have good products, you have competitive prices yet you are not selling much. Why? Either you have no traffic or your website stinks.
Ecommerce sales are projected to grow to 434.2 billion U.S. dollars in 2017. Will you be able to capture your share of it?
You would agree that most websites look like cookie cutter templates – right? Then why do people keep doing it? Maybe they don’t know any better. Maybe they think it’s expensive to have an elegant design. What’s expensive is all those lost customers who come to your website and quickly click away.
Magento Apparel / Swimwear site
Food site in Magento – Very versatile platform
Household hardware and fixtures store in Magento
Coffee distributor website in Magento
Interloper, Inc. is an I.T. Outsourcing company focused on small business. We are based in the Dallas area (DFW) of North Texas, USA but do business worldwide. Our roots are in E-Commerce and it continues to be the strongest part of our business. We ensure that your Magento site is SEO ready, analytics and site map extensions are installed, payment and shipping integration is in place, and it has all the components necessary to conduct ecommerce in a safe and efficient manner.
What are the keys to an effective website?
1. Function – it must operate smoothly both for the customer and for the administrator.
2. Visual appeal – design is important. A visually appealing website establishes credibility and makes the customer feel more comfortable about the company and it’s products.
3. User experience – Make it easy for a customer to find the information he needs, make it easy for him to place an order and build a follow up mechanism to stay in touch with the customer so he feels reassured that he is in good hands.
Let us help you make the most of our Magento website and do more business at a lower cost. Translation – greater profitability. Call or email us.
We can also help you build customer follow up functionalities for your Magento website that builds customer loyalty and can generate additional revenues.
For future maintenance also, you don’t have to advertise and spend precious time going over resumes. You just let us know and we provide the right Magento resources. Your job gets done economically, without hassle and on time while you focus on doing what you do best – running your business.
Another service that we offer our Magento clients is creating and uploading product feeds to Google Shopping, Rakuten.com, eBay, Amazon, Shopzilla, Price Grabber, Shopping.com and Sears.com. The more customer exposure you give your products, the better the chances of making a sale. Whether you are based in the Dallas / DFW area of North Texas, USA or elsewhere in the world, thanks to the internet, we can help you with your Magento ecommerce site. Give us a call – you’ll be glad you did!
Big Commerce is increasingly becoming popular amongst ecommerce websites. It’s a hosted solution, that is, you setup your website on Big Commerce’s servers and that takes the hassles of server management out of the picture. One less headache for the small business owner.
Another reason Big Commerce is getting popular is the speed and ease with which you can setup your ecommerce website. There are quite a few templates available to get you started quickly. A lot simpler than many of it’s open source brethren like OpenCart, Magento, Os Commerce etc.
Growth pattern of US ecommerce sales
So is your Big Commerce website delivering?
You have good products, you have competitive prices yet you are not selling much. Why? Either you have no traffic or your website stinks.
Ecommerce sales are projected to grow to 434.2 billion U.S. dollars in 2017. Will you be able to capture your share of it?
You would agree that most websites look like cookie cutter templates – right? Then why do people keep doing it? Maybe they don’t know any better. Maybe they think it’s expensive to have an elegant design. What’s expensive is all those lost customers who come to your website and quickly click away.
Big Commerce Ecommerce – Electronics
Then there are savvy people like you who want to improve their websites and their user experience but don’t have the skills in-house to make the necessary changes. It’s hard to find Big Commerce developers and they are expensive at $60 to $70/hour even if you do get lucky. Paying them that kind of salary on an on-going basis may be more than your business can justify. What to do? When a job goes unfilled, projects get delayed. Delays cost you money and lost opportunities.
That’s where we at Interloper, Inc. come in handy. You can hire us at a fraction of the price and we don’t have to be on your payroll for ever. We provide you the resources you need. You still remain in charge and in control – you get your job done at a lower cost and on time. Accolades and a leg up over your competition may follow.
Sometimes you may look at competitors websites and they look beautiful and generate more business. You wish your website looked that good and delivered results. You can have an even better looking site given the right talent. Generally we first assign you one of our creative designers who works with you to put together a design that reflects your vision for your website, looks elegant and professional and most importantly meets the expectations of the type of customers you are trying to attract. After that, we hand it over to our developers to integrate the design into the backend and incorporate all the necessary functionalities. We do it this way because you get better results by putting specialists on the job rather than letting one person do everything. Contact us – we can only help.
Big Commerce Apparel Ecommerce
Interloper, Inc. is an I.T. Outsourcing company focused on small business. We are based in the Dallas area (DFW) of North Texas, USA but do business worldwide. Our roots are in E-Commerce and it continues to be the strongest part of our business. We ensure that your Big Commerce site is SEO ready, analytics and site map plugins are installed, payment and shipping integration is in place, and it has all the components necessary to conduct ecommerce in a safe and efficient manner.
What are the keys to an effective website?
1. Function – it must operate smoothly both for the customer and for the administrator.
2. Visual appeal – design is important. A visually appealing website makes the customer feel more comfortable about the company and it’s products.
3. User experience – Make it easy for a customer to find the information he needs, make it easy for him to place an order and build a follow up mechanism to stay in touch with the customer so he feels reassured that he is good hands.
Let us help you make the most of our Big Commerce website and do more business at a lower cost. Translation – greater profitability. Call or email us.
We can also help you build customer follow up functionalities for your Big Commerce website that build customer loyalty and can generate additional revenues.
For future maintenance also, you don’t have to advertise and spend precious time going over resumes. You just let us know and we provide the right Big Commerce resources. Your job gets done economically, without hassle and on time while you focus on doing what you do best – running your business.
Another service that we offer our Big Commerce clients is creating and uploading product feeds to Google Shopping, Rakuten.com, eBay, Amazon, Shopzilla, Price Grabber, Shopping.com and Sears.com. The more customer exposure you give your products, the better the chances of making a sale. Whether you are based in the Dallas / DFW area of North Texas, USA or elsewhere in the world, thanks to the internet, we can help you with your Big Commerce ecommerce site. Give us a call – you’ll be glad you did!
When we talk about web design what do we mean? Is it about the looks of the site? Is it
about the form of the site? And what should it be? Should it be really good
looking, colorful and splashy? Is that what matters – the looks of the site?
Do looks matter?
It’s pretty much the same as an ad you see on television. You come across some ads that are really humorous
with good looking in nice surroundings and you enjoy watching it. But did that
Ad move you to action? Did you pick up the phone and call? Do you get up and go to the dealership or to the store to buy what they were
selling? Is that Ad going to make you a customer or not? Same thing on the web, the medium is different, objective
is the same.
The design of your website should be such that leads you to action, and that action is different for
different organizations. If you are a charity, you want people to donate either time or money.
If you are an E-commerce site, you want people to buy what you are selling. If it is
an informational site you want to reinforce beliefs or thoughts. Some sites of
course are of a different nature like news site or entertainment site where the objective
is to make people linger so that the more time they spend, the more money you generate from the
Ads that you show on your site. But on most other sites, the objective is to make you take action, and that action
determines the effectiveness of web design. Sometimes there is no easy answer so
you go with multiple designs and then do A/B testing to figure out what appeals to your target market.
Should you change colors; would red lead to action? Should a restaurant website
have more red? Should a physician’s website have pasetls only?
Non-Profits:
What about Masjid or a Church or a Temple, what will make people donate more?
Quite often there is no easy answer. Instead of imposing a design on you, we
work with you to come up with a design that is just right for you. We want the design to reflect your personality
or your organization’s personality and also be in line with your customer expectations. For example, if your strength is price, we must not design a site that looks like
a better fit for Fifth Avenue, as that would drive customers away.
Target Market:
Website design should be in line with your target audience. If your target market is teenagers, that should be reflected in the
design, if your market is seniors, you should be more mindful of what appeals to
senior and what they find comfotable. Sometimes it’s just as simple as a bigger
font that makes it easy for them to read. Good design should be in line with your organization’s personality as well as your target audiences.
Sales Pages/Squeeze Pages:
Some of our best sales generating pages have been the ugliest. They were designed to generate a specific action and they did.
It is especially true on squeeze pages or pages that are designed for single action, either you signup or you don’t. It’s
beautiful if it delivers results.
The most sensitive market to layout, colors and form is the female market. Women love and appreciate colors, cuts, curves and
pictures.
Blog Design:
Blogs are very personal in nature. They should reflect you. If you have a
spartan personality, it would be best to take a minimalistic approach. If your general personality is very conservational, then we should design a blog that’s a very open it encourages discussion.
Logo Design:
One of the most subjective areas is logo design. Everybody wants a great logo. But nobody knows how to define a great logo. What is a great logo? It is some image in
a person’s mind that is hard to translate. Beauty is in the eye of the beholder
and that is very true about logos. We quite often ended up designing 10, 20, 25 different logos to come up with a logo
that the client likes.
Give and Take between looks and functionality:
We also have to pay heed to other functions like hardware resources,
bandwidth, storage and SEO. For example should we use Flash? In Flash you can do
pretty much anything. You can have characters moving around in really animated screens. But Flash requires
stronger servers and greater bandwidth and flash sites are not overly friendly towards SEO though the nature of SEO has changed so much that
we don’t know how much that is important anymore.
Conventional or Responsive design:
Should we design for conventional computer screens? Or should we incorporate a responsive designs?
Responsive design is one that looks good on smart phones and tablets as well as a conventional computer screens.
All over the world more and more people are interacting with the web using
mobile devices and web design has to take that into consideration. Our job is to
make it easy for customers to interact with you.
Backend design:
Our approach towards designing a front end user interface (UI) is very different than designing the backend for you, your administrators, your data entry personnel, your sales people
etc. When we are designing a backend, our focus is on speed, economy and functionality. For example,
for your data entry staff we want to design an interface that involves the least
number of key strokes – improves productivity. For your accountant, we want to
provide all the numerical detail that he needs, preferably exportable in
spreadsheet format so he can look at the data every which way.
API’s can be used to import product data feeds for upload to shopping
portals. Saves massive data entry for large sites. For EDI, whether XML or
conventional API, the end result is efficiency and accuracy.
We believe that a good design starts with the end result in mind. A spectacular design is wasted effort
if the visitor does not do what you want him to do?
We can help you plan every detail from the color scheme to the placement of call to action buttons, to screen layout, to navigation, social media
integration, info graphs and all that.
During the design process, our approach is;
To understand your business
To create a wire frame
To create a mockup with a responsive design in mind
To create the PSD
Slice the PSD into HTML5/CSS3
Hand it over to development
Design challenges:
As designers, we are always faced with a challenge. What tools and creatives
deliver the best results. Should we use flash? Flash is a great tool but off
late Jquery has taken over because Jquery is not that resource intensive, is
adaptable to mobile devices and it’s great for sliders.
For landing pages, should we have a square grid style design or a parallax
accordion style? Should we create info graphics? Should we add videos? How many videos?
Should we have big sliders, small sliders, secondary sliders, footers, headers, sidebars, columns, all that is taken into consideration to create
one wholesome website.
So how can we help you?
Fill up the contact form or pick up the phone and call us. Let’s talk.
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