Tag Archives: online shop

How to quickly setup an ecommerce website

The best and fastest way is to hire a web developer, tell them what you need, how fast you need it and what limitations you can live with based on the shortness of time. If you have very little time, lets say a week, then don’t ask for a custom design. Ask the developer to suggest a template or two, buy one that is the best fit and then let the developer set it up for. He will integrate your payment processor, integrate shipping, setup site security, transactional emails and also help you upload your information, text, graphics, product data and prices.

Try to hire a developer that is available in your time zone. If you are in the USA and your developer is on the other side of the world, that would make things a bit difficult. Doable but you will have to adjust to the 12 hour time delay in everything. Not the best approach when you are desperately short on time.

Now if you have more time, you may go for a custom design. The web development company will assign you a project manager, a designer and a developer.

On custom projects, we first assign you one of our creative designers who will work with you to put together a design that reflects your vision for your website, looks elegant and professional and most importantly meets the expectations of the type of customers you are trying to attract. During this process we may go back and forth several times to get the design just right. Good design should establish brand identity, credibility, be in line with current trends and technologies, drive your call to action and give you a competitive advantage.

Once design is finalized, we hand it over to our developer to integrate the design into the backend and incorporate all the necessary functionalities. We do it this way because you get better results by putting specialists on the job rather than letting one person do everything.

Both the design and the development phase is supervised by a project manager.

To summarize, if short on time, go with a template. Your site may not look outstanding but it will be functional and you can come back and customize it later. If you have time, then go with a custom design that best represents your company, is in line with your vision and meets the expectations of the type of customers you are trying to attract.


Ecommerce Developers Dallas, TX, USA
Ecommerce Developers

 

Online Store Maintenance Specialists

You got a snazzy online store, you have started promoting it and business is coming in. Times are good. Congratulations!

By the way, who is maintaining your website? Anyone?

After hosting an online store, it is important to maintain it. Updating different segments on the store is an effective way of making your site look new to shoppers. Sites that are poorly maintained look outdated and untidy to customers, and therefore reduce their selling potential. Online store maintenance has to be part of your ecommerce strategy yet many merchants ignore it – quote often to the detriment of their business.

Benefits of Online Store Maintenance:

Online Store Maintenance
Online Store Maintenance

Site Security:

Regular updates of themes and plugins fight security attacks from hackers, scammers, viruses and many other nefarious entities. When you do routine maintenance of your store, you will be aware of possible threats and dangers, and take preventative measures beforehand.

A single breach can cause theft of confidential customer data, that in turn creates legal issues and also customers lose confidence in the business.

SEO maintenance:

Store maintenance should also include periodic SEO revitalization. Maintaining SEO through regular updates is necessary to maintain your ranking in search engines. Through regular maintenance, research new keywords and add them to your search term lists to improve internet accessibility. And don’t forget to adjust your SEO for voice based searches.

Online Store Maintenance
Online Store Maintenance

Regular maintenance should also include your social media sites, their integration with the website and making sure current content is posted regularly on the social properties of the company.

Increased Site Functionalities and User Friendliness:

Online shoppers are taking a risk when they go shopping and if for any reason they don’t feel secure, or they don’t see the information that they need or the shopping cart is too complicated, they abandon the site and go elsewhere. Abandoned shopping carts is a big issue for online merchants and one way of minimizing abandoned carts is to constantly monitor your online store and ensure that everything is working.

Some small business owners wonder why they need to maintain their store when it was working just fine 6 months ago. The reason is that the underlying software changes, the plugins change, the operating system changes and there are new security threats. If you don’t update regularly, soon you will have some sections of the webstore that no longer function. You may not know and be losing sales.

Room To Add New Opportunities:

You should have an ongoing relationship with a webmaster so you can add new functions and features as new opportunities arise. When you have an ongoing relationship, the web master has a vested interest in the company’s success and will be more than eager to explore new opportunities.

Who can help you with online Store Maintenance?

We can.  At interloperInc.com, we  specialize in small business online stores and can help you with routine maintenance, enhancements, SEO and CRM. Let’s talk.

Online Store Maintenance Specialists
Online Store Maintenance