High end beauty products require special attention

When you are developing a website for a high end beauty product, you have to pay special attention to layout, colors and the subtlety of design. The female market is very sensitive to good design and a well designed website makes them more comfortable and enthusiastic.

Miracle Hydrate was a challenge as the client wanted to use only black and white colors and the various shades of black and white. It took a while to get it right but the end result was totally in line with their market positioning.

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WHAT WE DID

    Challenges:
    • Use only black and white colors
    • Convert colored pictures to various shades of gray
    • Blend in testimonials
    • Easy checkout
    Web Design Tips:
    • Know your target demographic
    • Design to your demographic - if you have a quality product but design a cheap website, it will scare away buyers and vice versa
    • Good design is expensive but in the end what matters is what generates you more business
    Client's website:http://miraclehydrate.com

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