Tag Archives: web design

Why you should outsource web development

Web design and development is a broad term referring in general to activities that your business would like to conduct over the internet. Large companies have huge I.T. Departments taking care of their web related activities. Mid range companies also have their own I.T. Departments but outsource some of their work to make up for personnel or skill shortage. What’s a small business to do? They don’t have an I.T. Department, they at best have one guy who knows how to reboot their systems or do minor trouble shooting on their PC network. How are they supposed to establish their web presence and then grow beyond to implement CRM systems and market their services on multiple marketplaces and beyond.

Depending on what you are trying to achieve with your website, to sell a product or attract customers and get word out about your business, developing your website may be a long and expensive process. Not to mention the fact that a well-rounded website requires a team consisting of a designer, developer, content writer, SEO expert and Social Media Managers. Bringing such a team in-house is expensive – too expensive for a small business. What to do? You can either give up on competing over the internet or outsource.

When you outsource, the outsourcing company marshals it’s resources to work on your project. They get their designers and developers working on your website till its up and ready and functioning smoothly. Then they withdraw their staff and assign them to a new client while giving you only periodic attention as needed. You didn’t have to advertise for employees. You did not have to interview them. You did not have to create office space, desks etc. for them. You did not have to arrange for their benefits and vacations. And most importantly, once the project is completed, they don’t have to be on your payroll for doing nothing. You save, save and save.

Another benefit of outsourcing is that you can get the full deal of design, development, maintenance and promotion from one company. If web development is not a core competency of your business, outsourcing it will free up your time to focus on what you do best.

Even if you want to do it in-house, the challenge is finding a good designer and a developer and a CRM specialist and so on. Chances are talented web developers in your area are already working elsewhere. This leaves a certain talent gap which outsourcing companies are perfectly capable of filling. Focus instead on finding the right team.

Time zones can be an issue especially if you outsource to an off-shore company but with good planning they can be overcome. Many good outsourcing companies like InterloperInc.com have their project management office in USA and their worker bees are overseas. They assign you a US based project manager who is your day-to-day contact in your time zone. This makes communication easier and good communication is critical to outsourcing success.

At Interloper Inc, we design, develop, test and implement your website and web based applications in the areas of Content Management Systems, Social Media, E-commerce, Custom PHP, Shopping Portals, Auto Responders etc. You can find samples of our work on our home page http://interloperinc.com

In conclusion, chose an outsourcing company wisely. Then work with them and help them understand your business. If you establish a solid relationship with a good outsourcing company, they almost become your I.T. Department at a fraction of the cost.

Good Luck!


Why you should outsource web development
Your outsourcing partner

How much should I pay for a Website?

How much should I pay for a Website?

I wish there was an easy answer. Too many factors to consider including your pocketbook so let’s dig into it.

  1. The nature of the website? Is the aim of the website to present you and what you can do, or an ecommerce site where you will sell your products? Trust us, they are quite different. A presentation website is fairly simple whereas ecommerce sites require various plugins and the integration of a shopping cart and a payment gateway. Drop shipping may be involved, use of API’s to send order information to suppliers, download tracking information and provide customers timely details on the status of their order. Even a simple ecommerce site will cost you over $1,000 and the more complex ones cost well over $10,000. The more complicated the site, the more it is going to cost.

  2. Do you need the services of a web developer, web designer or both? Is a custom design absolutely necessary? In some cases, existing templates can be bought for a small fixed cost and tweaked by a web developer till they meet your needs. A custom layout is a different story. It takes more time to design and setup everything hence the cost will be higher on custom sites. But a custom design well set you apart from the cookie cutter websites and if that is what your objective is then you must go for a custom design.

  3. Domain and hosting costs. Domain names are usually bought for an entire year and then renewed annually whereas hosting is a monthly cost. If traffic to your website grows, which is a good thing, your hosting cost will also increase.

  4. Plugins: This may or may not be another substantial cost for your website depending on whether you use the free or premium versions. The more complex your website, the more plugins you may need.

  5. SEO. What is the use of a website if it does not show in search engine results? Interested parties will not be able to find out about what you do simply because few bother to look past the first few pages of search results. So, investing in SEO will definitely prove to be a smart decision.

  6. PPC: Pay Per Click. If you have the funds to invest, you can draw traffic to your website through Pay Per Click advertising. The more traffic you want, the more you spend.

  7. Content. Again, this will largely depend on what your website is for. You may or may not require the services of a content writer. Whether you hire content writers or not, you must plan to add content. You need to keep your website fresh looking with new content.

  8. Time. How much time do you have. If you must have your website up and running in a couple of weeks, you cannot have a custom website. You have to go the template route and later on when time allows, develop a new custom website.

  9. Demographics: Who are you catering to? Seniors or young families, millennials or veterans, athletes or nerds. Then design accordingly. If you don’t, your demographics may find the website unattractive and click away.

  10. Upscale, mid range or economy: If you are targeting a well heeled clientele but your website looks like Walmart, you will turn off your customers. Likewise, if your target market is penny pinchers but your website looks like a million dollars, you will scare customers away.

  11. Regional, National or Global: Yes it matters especially if you are selling globally. A simple thing like inches or centimeters helps customers relax and be at ease with your website. You may need to list prices in multiple currencies and even have multi-lingual versions of your website.

Based on the above points, do your homework and then discuss your budget with your web developer and see what is possible and what is not. If you really have only $500, ask your developer if he can make you a very simple informational website. If on the other hand if you have money to spend, make sure you emphasize your requirements and not the cost. Let the web development company focus on design and development and come up with a realistic estimate.

Now you don’t have to do it all at once. You can do it in stages. For example, in Phase I, you can create a simple but high quality informational website. In Phase II, you can integrate a CRM. In Phase III, you can add ecommerce. In Phase IV, you can integrate drop shipment. This way you can grow your website just as your business grows and as revenues start flowing in you divert part of the incoming funds to improve your website.

I hope you found the article helpful. If you think we can help you, call us or fill out the contact form. Let’s us help you with your website.

WooCommerce Help

Over the last few years, WordPress has become the platform of choice for building websites. As it became popular, several plugins got developed for ecommerce. WooCommerce has become the most popular plugin for ecommerce on WordPress.

Looking for WooCommerce help
WooCommerce Support

Many semi technical people can setup a basic WooCommerce site without too much hassle. The challenges start when you want to go beyond the basics. As payment is involved and as user experience is important for the success of an ecommerce site, it is best to involve professionals at this stage.

A professional developer can help you with issues like:

  • Simplified checkout
  • Multiple payment processors like Stripe, PayPal, Authorize.net etc.
  • Integrating shipping calculators for USPS, UPS, FedEx etc
  • Building configurators to people can add options within options
  • Reservations
  • Scheduling
  • Reminders
  • Order history
  • Backup and security
  • and many other applications.

Are you at a stage where you need professional help to get up to the next level? If so, give us a call or fill out the contact form. We’ll be glad to help.

Here are some of WooCommerce projects:

Custom website developed in WordPress WooCommerce
WordPress WooCommerce
Custom website developed in WordPress WooCommerce
Custom website developed in WordPress WooCommerce

 

Custom website developed in WordPress WooCommerce
WooCommerce, Sensei, Classroom Reservations
Looking for WooCommerce help
WooCommerce Support

 

Top 4 Reasons you need Interloper Inc.

Any business that aims at being competitive today should have a professional website. If your business does not have a professionally designed website, you risk losing many potential clients. People don’t take you seriously. Customers evaluate products and companies long before they make their buying decision and if your website does not measure up in form or function, your prospects will click away to your competitor’s. Why lose customers?

Most projects require multiple skills and being a company enables us to put the right person on the right job and make sure your project gets done in the best possible manner and on time.

Four Key areas we can help you with:

1. Form:

The way we approach your project is to first assign you one of our creative designers who will work with you to put together a design that reflects your vision for your website, looks elegant and professional and most importantly meets the expectations of the type of customers you are trying to attract. During this process we may go back and forth several times to get the design just right. Good design should establish brand identity, credibility, be in line with current trends and technologies, drive your call to action and give you a competitive advantage.

2. Function:

Once design is finalized, we hand it over to our developers to integrate the design into the backend and incorporate all the necessary functionalities. Our focus is making the customer experience easy and fruitful. They should be able to find the information they need easily and then make them flow through the website to the desired action.

3. Traffic Generation:

We have a very methodical, slow and steady approach to generating organic traffic. We start with Social Media Marketing and then move over to traditional SEO as a secondary activity. Our focus is always on generating real traffic to your page or site. Traditional SEO focuses on moving you up in search engine results. Social Media Marketing focuses on generating organic traffic straight to your page or website, by that I mean real people visiting your site. Since search engines now highly value social traffic, quite often all this social activity results in better search engine rankings too.

4. CRM – Customer Relationship Management:

It’s very hard to get a customer. Once you do and serve him well, shouldn’t you follow up regularly and build on that relationship? Unfortunately most companies don’t. It boggles the mind but that’s how it is. We help you implement a CRM system to strengthen your relationship with your customers and make him a lifetime customer.

Depending on the industry you are in and which study you believe, acquiring a new customer is five to 25 times more expensive than retaining an existing one. It makes sense. You don’t have to spend time and resources going out and finding a new client — you just have to keep the one you have happy.

Convinced? Call us or fill out the contact form and let’s explore how we can help you grow your business.

Looking for a WebMaster

Need a WebMaster?

We are based in the Dallas DFW area of North Texas USA
but provide webmaster support to clients worldwide

We provide Web Master support for websites developed in:

  • WordPress, Joomla, Drupal
  • PHP and PHP frameworks like Laravel, Codeigniter, Cake PHP, Yii, Zend
  • Ecommerce platforms like WooCommerce, Magento, Open Cart, Prestashop, Shopify, Volusion, BigCommerce and many others
  • ASP.NET – C#, VBA
  • Java
  • Custom sites developed with a blend of several technologies
    We also help with web design and develop Mobile Apps.
    Web Master needed. Dallas DFW North Texas USA

WebMasters to small business

Our clients are generally small businesses who cannot afford to have a full time webmaster. Different people understand the term webmaster differently but generally it refers to a person or company that manages the day-to-day upkeep and maintenance of websites. That may include user management, assigning credentials to new employees, applying updates and security patches, integration with other applications and adding new modules. Let us know what your requirements are and then let’s see if we can help you.


Dallas DFW North Texas USA -webmaster needed

Health & Fitness website in WordPress created by developers in Dallas

What kind of a website do you have? By that we mean which platform are you using? If not sure, that’s all right. We’ll figure it out. 

Do you need ongoing maintenance or do you have a specific issue that needs to be addressed now?

If your website is not mobile friendly, we can take care of that.

Is your website in need of a redesign? Our designers can work with you to come up with a new design that is in line with your vision and meets the expectation of your client base.

Setting up ecommerce, memberships, security, auto responders, CRM systems – we handle them all.


Dallas DFW North Texas area looking for a webmaster

Custom design – Salon website

 

Some call us website makers, some call us website creators, web masters, consultants, specialists or developers – we like them all. 

looking for a webmaster required - ongoing support

Shoe store in WooCommerce


Sometimes you may look at your competitors websites and may be they look beautiful and generate more business. You wish your website looked that good and delivered results. Now you can have a great looking website without breaking the bank.
Call or email us.
You’ll be glad you did.

Generally we first assign you one of our creative designers who works with you to put together a design that reflects your vision for your website, looks elegant and professional and most importantly meets the expectations of the type of customers you’re trying to attract. After that, we hand it over to our developers to integrate the design into the backend and incorporate all the necessary functionalities. 


Looking for a Web Master, WordPress Web Master needed,

Real Estate website with IDX/MLS listings in
WordPress

 


One advice we give to all companies, especially small businesses is that you should let your website reflect your personality and your values. If you have a friendly conversational type of personality, then let your website reflect that.
If you are selling premium products, then make sure you website does not look cheap. If you are focused on a certain demographic, then make sure your website attracts them.


webaster for small business, webmaster needed, wordpress support,dallas,tx, usa


WebMaster for Coaches –
Consultants – small business

Interloper, Inc. is a web development company focused on small
business. We are based in the Dallas area (DFW) of North Texas, USA but do business worldwide. Our roots are in ecommerce and it continues to be the strongest part of our business. We believe a neatly put together website leaves a positive and professional impression on your clients and extends your reach beyond the local marketplace. Not only do we design and develop websites, we also provide web masters for ongoing maintenance and tech support.

What are the keys to an effective website?

1. Function – it must operate smoothly both for the customer and for the administrator.
2. Visual appeal – design is important. A visually appealing website
establishes credibility and makes the customer feel more comfortable about the company and it’s products.
3. User experience – Make it easy for a customer to find the information he needs, make it easy for him to place an order and build a follow up mechanism to stay in touch with the customer so he feels reassured that he is in good hands.

Let us help you make the most of your website and do more
business at a lower cost. Translation – greater profitability.
Call or email us.

We can also help you build customer follow up functionalities for your website that builds customer loyalty and can generate additional revenues.

For future maintenance also, you don’t have to advertise and spend precious time going over resumes. You just let us know and we will provide the right WooCommerce resources. Your job gets done economically, without hassle and on time while you focus on doing what you do best – running your business.

Another service that we offer our Ecommerce clients is creating and uploading product feeds to Google Shopping, Rakuten.com, eBay, Amazon, Shopzilla, Price Grabber, Shopping.com and Sears.com. The more customer exposure you give your products, the better the chances of making a sale. Whether you are based in the Dallas / DFW area of North Texas, USA or elsewhere in the world, thanks to the internet, we can help you with your Ecommerce site.  Give us a call – you’ll be glad you did!



Web Development

Web Development

For
Retailers, Manufacturers, Distributors

  • Small brochure style website:
    Great for small retailers & service companies

    example of a salon website

    • Helps you establish a web presence
    • You can mention it on your marketing material
    • Gives you a chance to show up on local searches
    • Allows you to talk about your products and services, the owners and
      their background.
    • Allows you a forum to post testimonials from satisfied customers
    • Allows you to mention the major brands and product lines you cover
    • Allows customers to fill in a contact form and send in inquiries
      even when you are closed
    • Allows you to post promotional discounts / coupons on your website
      to encourage customers to visit you
    • If you don’t have web hosting account, we can even help you sign up for a hosting account, get a domain name and install the
      necessary software for your website
    • Your investment:
      • ~ $1,500
      • Optional: $50 / month retainer to take care of software updates
        and minor adjustments to website – not to exceed 5 hours / month
      • Optional: For an additional $1000, we can add a small scale
        ecommerce component to your site so customers can place orders
        online, you
        can charge their credit cards and ship or get the order for Will
        Call pickup.
  • Midsize eCommerce website:
    Great for mid size retailers
    – helps them strengthen their web presence and increase online sales

    example of a furniture website

    • Establishes you as a strong ecommerce merchant
    • You focus on promoting your website and the site is ready to handle the
      flow of traffic and orders
    • You can list thousands of products with all kinds of details
    • You can list primary products and then secondary products or derivates
      under them.
    • You can list variations by size, color, length etc
    • Strong search and filter functions
    • Data mining to present similar products
    • Maximizing purchasing by presenting impulse and related items in the
      shopping cart
    • You can integrate customer communications, promotionals, specials
    • Your investment:
      • $~ 4,500
      • Optional: $150 / month retainer to take care of software updates and
        minor adjustments to website – not to exceed 15 hours / month

     

  • Large eCommerce website:
    Great for larger retailers –
    helps them strengthen their web presence and increase online sales

    example of a large ecommerce website, equipment distributor,

    • All of what the Midsize eCommerce website does plus the following:
    • Ability to support multiple domains from one backend
    • Upload large product data feeds from manufacturers and distributors
      to your ecommerce platform
    • Check price and availability daily with suppliers in an automated
      way
    • Send drop ship orders straight to distributors, manufacturers and
      specialty drop shippers / fulfillment houses
    • Import shipping data and update order status
    • Inform customers about their order status
      • Open Orders
      • Shipped Orders
      • On-Hold Orders
    • Forms for credit applications, claim forms etc.
    • Handle returns in a semi automated manner
    • Your investment:
      • $15,000
      • Optional: $500 / month retainer to take care of software updates
        and minor adjustments to website – not to exceed 50 hours / month

       

  • Catalog Site:
    For manufacturers: No ecommerce. Pure informational:

    example of an online catalog website

    • Allows you to provide your retailers and even end users greater
      product details, images, sketches, PDFs, engineering drawings etc.
    • Helps reduce your cost of supporting your retailers.
    • Helps you support your own sales team. They don’t have to make
      specific requests to engineering for additional information. They just
      have to point their customers to your website and all the details are
      provided there.
    • Training videos
    • Product usage videos
    • Updated price sheets download
    • New product announcements and displays
    • Product discontinuation announcements
    • Your investment:
      • $4,500
      • Optional: $150 / month retainer to take care of software updates
        and minor adjustments to website – not to exceed 15 hours / month

 

  • Manufacturer or Distributor website:
    All the benefits of a catalog site + the following:


example of a manufacturer's website

  • Create customer accounts, retail or wholesale or both
  • Accept credit card payment, Net Terms, PO’s
  • Inventory Management
  • Shipping integration
  • Customer communication modules
  • Specials and limited time sales management
  • Your investment:
    • ~ $7,500
    • Optional: $250 / month retainer to take care of software updates and
      minor adjustments to website – not to exceed 25 hours / month
  • Large Manufacturer or Distributor website:
    All the benefits of a
    manufacturer’s website + the following:
    • Ability to create API’s that you allow your retailers and
      etailers to integrate in their online or offline order processing
      systems. Using these API’s, your retailers can:

      • Automatically check price and availability
      • Be informed of new products

        example of a large manufacturer or distributor website
      • Download product details
      • Send you orders
      • Import tracking information
    • Ability to handle multiple type of retailers, and large
      institutional clients

Your investment:

  • ~$15,000
  • Optional: $500 / month retainer to take care of software updates
    and minor adjustments to website – not to exceed 50 hours / month
  • Additional a la carte services:
    If you need help with very specific issues, we can help you with:

    • Mobile Apps for Android, IOS and Windows mobile
    • Convert existing site to mobile responsive
    • Programming – specific application / task oriented
    • Design – website, logo, banners
    • Image editing & illustrations – for catalogs and ecommerce sites
    • Website content
    • Article and blog content writing
    • Research
    • Competitive analysis
    • SEO, SEM, Social Media Management
    • PPC and PPV
    • Email marketing – campaign management

     

Summary of Services:


summary of web development services

How can we help you?

Our contact information is at the bottom right.
Call or email us. You’ll be glad you did.

 

Innovative Balance

The emphasis is on the overall customer experience. The objective of an innovative design is not to get high marks from critics but to enhance the customer experience. There must be a balance between design elegance and simplicity, between form and function.

Design is an art form. The nuts and bolts of a website are pure science. When you blend the two, the result is an engaging website, easy to use, and above all, contributes to your bottom line.

Sometimes a very simple site or subset of a site delivers far better results than a complex artistic site. For example, we advised a computer company to build a black and white configurator and that has generated them in millions of dollars of sales besides being a go-to resource for computer techies and even their competitors. See http://www.interloper.com/mbsearch.php

Design

Web Design:

When we talk about web design what do we mean? Is it about the looks of the site? Is it
about the form of the site? And what should it be? Should it be really good
looking, colorful and splashy? Is that what matters – the looks of the site?

Do looks matter?

It’s pretty much the same as an ad you see on television. You come across some ads that are really humorous
with good looking in nice surroundings and you enjoy watching it. But did that
Ad move you to action? Did you pick up the phone and call? Do you get up and go to the dealership or to the store to buy what they were
selling? Is that Ad going to make you a customer or not? Same thing on the web, the medium is different, objective
is the same.

The design of your website should be such that leads you to action, and that action is different for
different organizations. If you are a charity, you want people to donate either time or money.
If you are an E-commerce site, you want people to buy what you are selling. If it is
an informational site you want to reinforce beliefs or thoughts. Some sites of
course are of a different nature like news site or entertainment site where the objective
is to make people linger so that the more time they spend, the more money you generate from the
Ads that you show on your site. But on most other sites, the objective is to make you take action, and that action
determines the effectiveness of web design. Sometimes there is no easy answer so
you go with multiple designs and then do A/B testing to figure out what appeals to your target market.
Should you change colors; would red lead to action? Should a restaurant website
have more red? Should a physician’s website have pasetls only?

Non-Profits:

What about Masjid or a Church or a Temple, what will make people donate more?
Quite often there is no easy answer. Instead of imposing a design on you, we
work with you to come up with a design that is just right for you. We want the design to reflect your personality
or your organization’s personality and also be in line with your customer expectations. For example, if your strength is price, we must not design a site that looks like
a better fit for Fifth Avenue, as that would drive customers away.

Target Market:

Website design should be in line with your target audience. If your target market is teenagers, that should be reflected in the
design, if your market is seniors, you should be more mindful of what appeals to
senior and what they find comfotable. Sometimes it’s just as simple as a bigger
font that makes it easy for them to read. Good design should be in line with your organization’s personality as well as your target audiences.

Sales Pages/Squeeze Pages:

Some of our best sales generating pages have been the ugliest. They were designed to generate a specific action and they did.
It is especially true on squeeze pages or pages that are designed for single action, either you signup or you don’t. It’s
beautiful if it delivers results.

The most sensitive market to layout, colors and form is the female market. Women love and appreciate colors, cuts, curves and
pictures.

Blog Design:

Blogs are very personal in nature. They should reflect you. If you have a
spartan personality, it would be best to take a minimalistic approach. If your general personality is very conservational, then we should design a blog that’s a very open it encourages discussion.

Example of a blog design
Blog Design

Logo Design:

One of the most subjective areas is logo design. Everybody wants a great logo. But nobody knows how to define a great logo. What is a great logo? It is some image in
a person’s mind that is hard to translate. Beauty is in the eye of the beholder
and that is very true about logos. We quite often ended up designing 10, 20, 25 different logos to come up with a logo
that the client likes.

Give and Take between looks and functionality:

We also have to pay heed to other functions like hardware resources,
bandwidth, storage and SEO. For example should we use Flash? In Flash you can do
pretty much anything. You can have characters moving around in really animated screens. But Flash requires
stronger servers and greater bandwidth and flash sites are not overly friendly towards SEO though the nature of SEO has changed so much that
we don’t know how much that is important anymore.

Conventional or Responsive design:

Should we design for conventional computer screens? Or should we incorporate a responsive designs?
Responsive design is one that looks good on smart phones and tablets as well as a conventional computer screens.
All over the world more and more people are interacting with the web using
mobile devices and web design has to take that into consideration. Our job is to
make it easy for customers to interact with you.

Backend design:

Our approach towards designing a front end user interface (UI) is very different than designing the backend for you, your administrators, your data entry personnel, your sales people
etc. When we are designing a backend, our focus is on speed, economy and functionality. For example,
for your data entry staff we want to design an interface that involves the least
number of key strokes – improves productivity. For your accountant, we want to
provide all the numerical detail that he needs, preferably exportable in
spreadsheet format so he can look at the data every which way.

API’s can be used to import product data feeds for upload to shopping
portals. Saves massive data entry for large sites. For EDI, whether XML or
conventional API, the end result is efficiency and accuracy.

We believe that a good design starts with the end result in mind. A spectacular design is wasted effort
if the visitor does not do what you want him to do?

We can help you plan every detail from the color scheme to the placement of call to action buttons, to screen layout, to navigation, social media
integration, info graphs and all that.

During the design process, our approach is;

  1. To understand your business
  2. To create a wire frame
  3. To create a mockup with a responsive design in mind
  4. To create the PSD
  5. Slice the PSD into HTML5/CSS3
  6. Hand it over to development

Design challenges:

As designers, we are always faced with a challenge. What tools and creatives
deliver the best results. Should we use flash? Flash is a great tool but off
late Jquery has taken over because Jquery is not that resource intensive, is
adaptable to mobile devices and it’s great for sliders.

For landing pages, should we have a square grid style design or a parallax
accordion style? Should we create info graphics? Should we add videos? How many videos?
Should we have big sliders, small sliders, secondary sliders, footers, headers, sidebars, columns, all that is taken into consideration to create
one wholesome website.

So how can we help you?

Fill up the contact form or pick up the phone and call us. Let’s talk.